Principles for New User Onboarding

How to acquire and activate new users

Photo by JK on Unsplash

DEFINING ONBOARDING

Onboarding is the experience between signing up and becoming an engaged user.

WHY YOU SHOULD CARE

UNDERSTAND USER INTENT

ANALYZING USER ENGAGEMENT

REMOVE OBSTACLES

Educational

Enticing

Productive

CONTINUE TO ITERATE

Keeping users in the flow

Bringing users back into the flow

MORE ONBOARDING PRINCIPLES

Customization vs. personalization

Lasers, not shotguns

Active vs. passive

Delightful first moments

Setting intelligent defaults

Account for different contexts

Match triggers to natural patterns

Onboarding is ongoing

Growth at Hugo. Previously data science at Squarespace. Writing here now: https://www.conordewey.com

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