Principles for New User Onboarding

How to acquire and activate new users

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Photo by JK on Unsplash

DEFINING ONBOARDING

Onboarding is the experience between signing up and becoming an engaged user.

WHY YOU SHOULD CARE

UNDERSTAND USER INTENT

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ANALYZING USER ENGAGEMENT

REMOVE OBSTACLES

Educational

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Enticing

Productive

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CONTINUE TO ITERATE

Keeping users in the flow

Bringing users back into the flow

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MORE ONBOARDING PRINCIPLES

Customization vs. personalization

Lasers, not shotguns

Active vs. passive

Delightful first moments

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Setting intelligent defaults

Account for different contexts

Match triggers to natural patterns

Onboarding is ongoing

Written by

Growth at Hugo. Previously data science at Squarespace. Writing here now: https://www.conordewey.com

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