Notes on The Laws of Copywriting

My favorite takeaways from Dave Gerhardt’s course

LEARN HOW PEOPLE MAKE DECISIONS

UNCOVER THE SELFISH BENEFIT

TELL A GREAT STORY

WRITE LIKE YOU TALK

USE THEIR WORDS, NOT YOURS

WRITE SHORT, CHOPPY COPY

BE SPECIFIC

NAIL THE HEADLINE

BACK EVERYTHING UP WITH SOCIAL PROOF

ADDRESS OBJECTIONS UPFRONT

Written by

Growth at Hugo. Previously data science at Squarespace. Writing here now: https://www.conordewey.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store