Chatting with Anique Drumright, VP of Product at Loom

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Feedback is a difficult but important part of collaboration across teams.

At Loom, they’ve implemented an impressive suite of tools for discussing feedback, team alignment, and goal management altogether.

Loom is a video messaging platform for work and team communications. Founded in 2015, the company now has 10 million users and more than 120,000 corporate customers. Personally, it’s one of our favorite pieces of software we use at Hugo.

In this interview with Anique Drumright, VP of Product at Loom, we gained insight into how coordination and alignment occur, along with some specifics on their meeting process and how using…


Chatting with Brittany Sudlow, Product Marketing Manager at Atlassian

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The phrase “Zoombie” was coined this year as the global workforce experienced fatigue from the overuse of online video conferencing tools. Maintaining personal relationships without overburdening team members is difficult, but we’ve seen one approach work fairly well: Creating and maintaining an internal forum for sharing experiences.

In other words, blogging.

In this interview, we spoke to Brittany Sudlow, Product Marketing Manager for Confluence at Atlassian, about how their team uses an internal blog and videos to go deeper than threaded text without overloading team members.

📚 Related reading: How Atlassian Finds and Fixes Antipatterns

This isn’t our first time…


Nick Valluri, Strategic Alliances Manager at Zapier on the shift to remote and effective writing in organizations

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Despite the growing availability of video and voice platforms, the foundation of business communication is written communication. Whether it’s email, discussion forums, text messages, or social media, written communication is fundamental.

In this interview, we dive into how Zapier emphasizes clarity in writing as a fundamental skill, as well as how a fully remote company has found ways to deepen the connection among staff and partners despite almost never meeting them in person.

Zapier is a global remote company and the leader in easy automation for small businesses. The company is 100% distributed, employing a workforce of more than 350…


Chatting with Bear Douglas, Director of Developer Relations at Slack

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It’s a fairly uncontroversial statement that Slack has changed the workplace communication space. Over 12 million daily active users can attest to the value of the product and the paradigm shift that it has introduced.

I was lucky enough to chat with Bear Douglas, Director of Developer Relations in order to get a look into how Slack functions internally, both in terms of how they think about meetings and communication — Yes, that includes how Slack uses Slack.

Developer Relations is critical to Slack’s success. There are over 700,000 weekly active apps developed on the platform from smaller independents and…


Chatting with Ashley Faus, Content Strategy Lead, Software Teams

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Everyone knows their company is far from perfect, but how do you ensure your team is consistently improving? One common answer to this question is with scheduled feedback or retro sessions.

For those who don’t use Agile methodologies, retros or retrospective meetings are held after every software release to assess and improve the product and process.

Atlassian has created a culture where inefficiencies are continuously identified and improved. One aspect of this culture involves feedback mechanisms to gather subjective and objective information. This means anyone can (and does) speak out about problems.

Ashley Faus, Content Strategy Lead at Atlassian, was…


Jessica Webb, Product Marketing Senior Team Lead at Trello

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It’s easy to give lip service to trust and relationships because the results are hard to measure. But what would it look like to build a team that has quadrupled the median retention rate for talent in the technology sector?

Great relationships can translate into more effective teams and employee retention, but the biggest benefit is that it’s more fun to work in a company with great relationships and a strong sense of trust.

I was able to chat with Jessica Webb, Product Marketing Senior Team Lead at Trello, to discuss how they’ve managed to maintain team members for 4+…


How to find alignment in your organization with a source of truth

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Product marketing is a game of influence without authority. It’s one thing to get alignment across a team of your own direct reports, but what do you do when you need cross-functional participation and buy-in from your peers?

In order to answer this question, I caught up with Gaby Izarra, Senior Product Marketing Manager at Webflow, one of the fastest-moving product teams in Silicon Valley to hear how the best cross-functional teams work.

Gaby provided tons of practical advice on:

  • Getting project alignment across the organization
  • Bringing out the creativity in diverse teams
  • How to get people excited about projects
  • How she runs product launches right down…

Predictions and business ideas to steal

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Photo by Utsav Srestha on Unsplash

Around this time last year, I distinctly remember thinking that newsletters were blowing up as a form of content consumption. Since that point, it feels like the hype around them has continued to grow exponentially.

Just about every time I go on my Twitter feed, I’m seeing some form of newsletter chatter these days. Substack has made it simple for writers to create newsletters and collect payments. Andreessen Horowitz tossed $15m into the space, which definitely helped get people’s attention. …


My second annual edition of yearly takeaways

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Photo by Ruben Engel on Unsplash

Sometime this morning, I turned 24 years old and casually entered my mid-twenties. This one feels a little bigger than the last few.

Maybe it has to do with everything that’s taken place this year offering some new perspective. Maybe it’s all in my head. Regardless, I’ve done a version of this post for the last two years and I want to keep this going.

I don’t see a ton of people doing this in public, but I’ve found it therapeutic to curate the principles that have been most meaningful to me over the past calendar year. …


My favorite takeaways from Dave Gerhardt’s course

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Photo by Romain Vignes on Unsplash

It’s taken time for me to identify as a marketer. It’s always been a less-than-appealing word to me and definitely wasn’t something that I wanted to do or be. I’m not sure where the turning point was, but sometime over the past few months, that changed.

One of the more helpful resources while picking this stuff up has been Dave Gerhardt’s Patreon. Dave is currently the CMO of an eCommerce startup called Privy and before that, he was the VP of Marketing at Drift.

A few weeks ago, he released a short video course on copywriting called The 10 Laws…

Conor Dewey

Growth at Hugo. Previously data science at Squarespace. Writing here now: https://www.conordewey.com

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