Chatting with Brittany Sudlow, Product Marketing Manager at Atlassian

Image for post
Image for post
Subscribe for weekly case studies and new articles

The phrase “Zoombie” was coined this year as the global workforce experienced fatigue from the overuse of online video conferencing tools. Maintaining personal relationships without overburdening team members is difficult, but we’ve seen one approach work fairly well: Creating and maintaining an internal forum for sharing experiences.

In other words, blogging.

In this interview, we spoke to Brittany Sudlow, Product Marketing Manager for Confluence at Atlassian, about how their team uses an internal blog and videos to go deeper than threaded text without overloading team members.

📚 Related reading: How Atlassian Finds and Fixes Antipatterns

This isn’t our first time talking about Atlassian — we chatted with Ashley Faus on identifying and addressing antipatterns before. In case you missed this first issue, Atlassian is a global company with more than 3000 employees and 150,000 customers worldwide. The company provides team management tools including Confluence, Jira, and Trello. Confluence is a team collaboration tool for sharing documents and workspaces. …

Nick Valluri, Strategic Alliances Manager at Zapier on the shift to remote and effective writing in organizations

Image for post
Image for post

Despite the growing availability of video and voice platforms, the foundation of business communication is written communication. Whether it’s email, discussion forums, text messages, or social media, written communication is fundamental.

In this interview, we dive into how Zapier emphasizes clarity in writing as a fundamental skill, as well as how a fully remote company has found ways to deepen the connection among staff and partners despite almost never meeting them in person.

Zapier is a global remote company and the leader in easy automation for small businesses. The company is 100% distributed, employing a workforce of more than 350 employees located in 17 time zones and 30 countries. …

Chatting with Bear Douglas, Director of Developer Relations at Slack

Image for post
Image for post
Subscribe for more weekly case studies

It’s a fairly uncontroversial statement that Slack has changed the workplace communication space. Over 12 million daily active users can attest to the value of the product and the paradigm shift that it has introduced.

I was lucky enough to chat with Bear Douglas, Director of Developer Relations in order to get a look into how Slack functions internally, both in terms of how they think about meetings and communication — Yes, that includes how Slack uses Slack.

Developer Relations is critical to Slack’s success. There are over 700,000 weekly active apps developed on the platform from smaller independents and mega-corps alike, and Bear and her team are tasked with improving the developer experience for all of them. …

Chatting with Ashley Faus, Content Strategy Lead, Software Teams

Image for post
Image for post
Subscribe for weekly case studies

Everyone knows their company is far from perfect, but how do you ensure your team is consistently improving? One common answer to this question is with scheduled feedback or retro sessions.

For those who don’t use Agile methodologies, retros or retrospective meetings are held after every software release to assess and improve the product and process.

Atlassian has created a culture where inefficiencies are continuously identified and improved. One aspect of this culture involves feedback mechanisms to gather subjective and objective information. This means anyone can (and does) speak out about problems.

Ashley Faus, Content Strategy Lead at Atlassian, was kind enough to share her team’s practices for improvement. …

Jessica Webb, Product Marketing Senior Team Lead at Trello

Image for post
Image for post
Subscribe for weekly Behind the Team case studies

It’s easy to give lip service to trust and relationships because the results are hard to measure. But what would it look like to build a team that has quadrupled the median retention rate for talent in the technology sector?

Great relationships can translate into more effective teams and employee retention, but the biggest benefit is that it’s more fun to work in a company with great relationships and a strong sense of trust.

I was able to chat with Jessica Webb, Product Marketing Senior Team Lead at Trello, to discuss how they’ve managed to maintain team members for 4+ years in an industry where retention rates are notoriously low. …

How to find alignment in your organization with a source of truth

Image for post
Image for post

Product marketing is a game of influence without authority. It’s one thing to get alignment across a team of your own direct reports, but what do you do when you need cross-functional participation and buy-in from your peers?

In order to answer this question, I caught up with Gaby Izarra, Senior Product Marketing Manager at Webflow, one of the fastest-moving product teams in Silicon Valley to hear how the best cross-functional teams work.

Gaby provided tons of practical advice on:

  • Getting project alignment across the organization
  • Bringing out the creativity in diverse teams
  • How to get people excited about projects
  • How she runs product launches right down to the document…

Predictions and business ideas to steal

Image for post
Image for post
Photo by Utsav Srestha on Unsplash

Around this time last year, I distinctly remember thinking that newsletters were blowing up as a form of content consumption. Since that point, it feels like the hype around them has continued to grow exponentially.

Just about every time I go on my Twitter feed, I’m seeing some form of newsletter chatter these days. Substack has made it simple for writers to create newsletters and collect payments. Andreessen Horowitz tossed $15m into the space, which definitely helped get people’s attention. …

My second annual edition of yearly takeaways

Image for post
Image for post
Photo by Ruben Engel on Unsplash

Sometime this morning, I turned 24 years old and casually entered my mid-twenties. This one feels a little bigger than the last few.

Maybe it has to do with everything that’s taken place this year offering some new perspective. Maybe it’s all in my head. Regardless, I’ve done a version of this post for the last two years and I want to keep this going.

I don’t see a ton of people doing this in public, but I’ve found it therapeutic to curate the principles that have been most meaningful to me over the past calendar year. …

My favorite takeaways from Dave Gerhardt’s course

Image for post
Image for post
Photo by Romain Vignes on Unsplash

It’s taken time for me to identify as a marketer. It’s always been a less-than-appealing word to me and definitely wasn’t something that I wanted to do or be. I’m not sure where the turning point was, but sometime over the past few months, that changed.

One of the more helpful resources while picking this stuff up has been Dave Gerhardt’s Patreon. Dave is currently the CMO of an eCommerce startup called Privy and before that, he was the VP of Marketing at Drift.

A few weeks ago, he released a short video course on copywriting called The 10 Laws of Copywriting. There was a ton of good stuff in the course, so in the interest of sharing, this post offers my notes on the content along with some follow-up commentary. …

How to acquire and activate new users

Image for post
Image for post
Photo by JK on Unsplash

The way you welcome people into your product will make or break the experience for them. It doesn’t matter if you have the best offering ever — If your onboarding falls short, everything else will as well.

In this post, I’ll lay out what I’ve picked up while working on our onboarding flow at Hugo and how you can use these principles to improve your own product. My views on this subject are largely aggregated from a bunch of other helpful resources:


Terms like “onboarding” seem pretty straightforward, but people tend to use them to mean a wide array of different things. My favorite definition is a bit broader than…


Conor Dewey

Growth at Hugo. Previously data science at Squarespace. Writing here now:

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store